Since the turn of the 90s there has been an explosion in breast enhancement surgery and push up bra sales as more and more women obsess over the size of their breasts.

While many men often fantasize about large breasted women, they are relegated to the bottom of the league by women themselves who spend millions on improving their cleavage.

For most women, being flat chested is somehow seen as being less of a women while for others, breast enlargement is the modern day equivalent of a Prada handbag. Never before has the media driven world influenced women like today.

Not too long ago, small breasted women used chicken breasts, toilet roll, cotton or socks to pad out their bust. Those days are over.

Sadly modern society places aesthetic appearance above personality these days, especially where women are concerned and this is reflected in the number of breast enhancement and reduction procedures carried out across the world in women of all ages, shape and sizes, and for different reasons too.

Small breasts for example are today considered a design fault. Yet for some women with above average to large breasts the thought of smaller breasts is considered to be the ideal in size and appearance.

For large breasts carry more than just larger tissue mass; they can be quite painful and psychologically damaging to a women’s self confidence due to the way society views and portrays large breasts.